The commercial shows an elderly woman who proudly shares her photos on her wall - her living room wall - and the part that has etched its way into my memory comes right at the end.
The older woman says, "I unfriend you."
Her friend says, "That's not how it works. That's not how any of this works."
When I first saw it I thought it was kind of funny. They've been playing it a lot on the TV channels we watch, and it's still funny.
The thing is, every time someone says something really strange to me now I hear, "That's not how it works. That's not how any of this works" in my head. You'd be surprised at how many times it happens every day.
I tend to assume that my measurement for what's self-evident or common sense applies to everyone, but that's not true. Something that comes easy to me can be difficult to someone else, and something that's easy to that person can be impossible for me.
My brain knows this, but emotionally it's still easy to fall into a line of thinking where, "it's so easy, doesn't everyone know this?"
Of course they don't.
People aren't born with the knowledge of how a website works, how to use social media, how to edit images or video, or the importance of building a brand. I'm certainly not born with the knowledge of how to fix my drain, or how to repair hub's car.
Knowing this doesn't change the fact; every time someone says something that's counter-intuitive to my version of reality I hear, "That's not how it works. That's not how any of this works." It's pretty hilarious!